On Twitter, Reese Witherspoon is a vocal booster ( “Crypto is here to stay”), and Snoop Dogg, an NFT aficionado, offers investing advice ( “Buy low … stay high!”). Tom Brady and Gisele Bündchen have appeared in commercials for the cryptocurrency exchange FTX, a competitor in which they have an equity stake. Damon is just the latest A-list star who has taken to hawking crypto. The burden of spreading that gospel has been placed on the beefy shoulders of Matt Damon, whom hired as its “brand ambassador” in advance of a $100 million global marketing push.
“ ‘Fortune favors the brave’ is deeply personal,” he says. Launched under the name Monaco in 2016, the Singapore-based company claims to have 10 million users and projects that the number will boom to 100 million by 2023 Kris Marszalek, its chief executive, told The Financial Times in November that the company had seen “20-times revenue growth this year.” In a making-of video released in tandem with the new commercial, Marszalek outlines a messianic vision. Most people remain fuzzy about what cryptocurrency is and may never have heard of. It’s only in the final shot - as Damon turns his gaze from the camera to stare out a window at what appears to be, yes, Mars - that a logo flashes onscreen and the product on offer is revealed: .įor many, the ad may simply be baffling. But what, exactly, is Damon pitching? A self-driving car? Erectile-dysfunction pills? “The Martian 2,” starring Matt Damon? The questions hover, ominously, through nearly all 60 seconds of the commercial’s running time. effects are top-notch, and the services of a pitchman like Matt Damon don’t come cheap. “In these moments of truth,” Damon intones, “these men and women - these mere mortals, just like you and me - as they peer over the edge, they calm their minds and steel their nerves with four simple words that have been whispered by the intrepid since the time of the Romans: Fortune favors the brave.” Apparitions appear: a mountain climber summiting an icy peak, an aviator manning a primitive flying machine, astronauts striding down a gangway. As Damon speaks, a camera tracks his progress through a so-called Museum of Bravery. The language has a ripe flavor that is normally confined to halftime pep talks and voice-overs in History channel documentaries. On the one hand, he tells us, the annals are haunted by “those who almost adventured, who almost achieved, but ultimately, for them, it proved to be too much.” Yet there are others: “the ones who embrace the moment and commit.” He is in a cavernous gallery space, delivering lines that almost make sense, with an affect that almost seems human. “History,” Matt Damon says, “is filled with almosts.” He’s got a point.
0 kommentar(er)
